Portfolio

Within The Wild Alaskan Adventure Company

WithinTheWild.com | 2011

Within The Wild is a family of three remote, full-service adventure lodges. Their diverse goals were centered around a collection of messages unique to their philosophy, their offerings and their audiences. Further, we needed to differentiate their lodges, establish the wide range of adventure activities available, and reinforce their incredible culinary emphasis (for the cuisine provided to guests, as well as cooking classes).

The site includes numerous slideshows (that show off their excellent collection of photography), a blog for sharing both recipes as well as stories from their lodges, and several other key interactive features. This project was my fifth such collaboration with graphic designer Sini Salminen.

ASRC Construction Holding Company

ASRCConstruction.com | 2011

ASRC Construction Holding Company (ACHC) leads a family of construction subsidiaries that provide turnkey solutions across Alaska, across the U.S. and around the world. ACHC needed inaugural or redesigned websites for itself and its subsidiaries.

In collaboration with Sini Salminen, who created ACHC's graphic identity as well as the interface design, we delivered seven websites that establish the collective capacity and strength of the family of companies, while still clarifying the individual services, value and experience of each subsidiary.

Bettisworth North

www.BettisworthNorth.com | 2010

I'd worked with Bettisworth North Architects and Planners back in 2007, launching a website redesign that was driven by a substantial re-branding effort. In 2010, Bettisworth was still happy with the general look and feel, but wanted a design update to address a handful of discrete goals.

Our primary focus was the creation of an interactive portfolio experience that showcases the depth and breadth of their work.

Alaska Design Forum

AlaskaDesignForum.org | 2010

The Alaska Design Forum presents lectures and programs that aim to expand horizons and introduce ideas for art and architecture. In the summer of 2009, I joined the Forum's board of directors.

I created this site to better communicate Forum events, as well as share the rich history and accomplishments of this all-volunteer organization.

This site is also optimized for mobile devices.

Taste Of Mardi Gras

TasteOfMardiGras.org | 2009, 2010

This annual fundraising event began after Hurricane Katrina, when local chefs & restaurants donated their time & talents to raise money for the American Red Cross of Alaska. As a volunteer, I created this website to better market the event to both sponsors and the public.

In 2009 the event transitioned from an indoor event to an outdoors street party, and we were feeling good about attendance tripling from 2008. In 2010, attendance grew another 60% to nearly 2,000, and everyone involved – volunteers, chefs, sponsors, attendees and Red Cross staff – are looking forward to 2011.

Alaska Conservation Foundation

AlaskaConservation.org | 2010

The Alaska Conservation Foundation (ACF) is the only public foundation dedicated to conservation in Alaska, connecting committed donors to grassroots conservation groups.

In addition to reinforcing ACF's unique role, this project needed to account for various audiences, including returning & potential donors, grantees, and peer groups. Local and national conservation news reaffirms that ACF has their "ear to the ground". Built upon the WordPress CMS, ACF can easily manage site content.

This project was another collaboration with Sini Salminen, who provided visual creative.

Alaska Small Business Development Center

www.AKSBDC.org | 2009

The Alaska SBDC wanted to re-invigorate it’s online presence, both visually as well as with the messages delivered. For their website redesign, we focused on differentiating their wide array of services and programs, better serving their geographically-dispersed audience, and communicating their many successes.

Since the launch, I’ve continued to work with them on e-newsletters and other projects that are building off of the foundation established by the website.

REAP: The Renewable Energy Alaska Project

www.REAlaska.org | 2009

REAP is a coalition of stakeholders working to facilitate the development of renewable energy. They needed on online presence that clearly illuminated the Project for what it is – the leading voice and resource at the epicenter of Alaska’s movement. This project was a collaboration with Sini Salminen, who provided the visual creative.

We sat down with the REAP team and learned about their priorities, strengths and opportunities – and were thus able to craft and implement a solid strategy. We succeeded in balancing many levels of messages and information, including a news blog and an events calendar.

McCool Carlson Green

www.MCGAlaska.com | 2004

McCool Carlson Green approached me with an intriguing vision: they wanted a website that was composed of unfolding nodes of information, presented with a sophisticated level of animation and interactivity.

We worked together to develop the “red box” concept. More than five years later, the site remains pleasing and informative. Of particular interest is the portfolio, which displays multiple levels of information in a highly interactive experience.

Anchorage Park Foundation

www.AnchorageParkFoundation.org | 2004

I worked with the Anchorage Park Foundation from it’s inception in 2004, creating it’s first and only website. In that time, the Foundation has raised over $17 million and has helped rally an annual average of 80,000 volunteer hours.

Most websites show their age within 3 years or so, and the longevity of this site is testimony to the solid interface and technical foundation that has accommodated years of growth. The design also included the “hanging leaf” theme that has since become part of the Foundation’s graphic identity.