Portfolio
Select a project (to your left).
Good stuff.
Click on something in the left column.
Alaska Conservation Foundation
AlaskaConservation.org | 2010
The Alaska Conservation Foundation (ACF) is the only public foundation dedicated to conservation in Alaska, connecting committed donors to grassroots conservation groups.
In addition to reinforcing ACF's unique role, this project needed to account for various audiences, including returning & potential donors, grantees, and peer groups. Local and national conservation news reaffirms that ACF has their "ear to the ground". Built upon the WordPress CMS, ACF can easily manage site content.
This project was another collaboration with Sini Salminen, who provided visual creative.
Terra Nova Integrated Systems
Terra-Nova.biz | 2010
Terra Nova designs and installs audio/video, control & automation, security and communication systems for both commercial and residential customers. In a competitive market, we needed to re-establish Terra Nova as the premier provider in their service area.
As part of the site redesign process, I helped them advance their online identity and clarify their services and audiences. I also distilled an expansive list of value propositions that we spread across their site. With a news blog, embedded Twitter feed and other social media features, Terra Nova was ready for a sudden and unrelated spike in traffic that occurred the day after the site was launched.
Alaska Small Business Development Center
www.AKSBDC.org | 2009
The Alaska SBDC wanted to re-invigorate it’s online presence, both visually as well as with the messages delivered. For their website redesign, we focused on differentiating their wide array of services and programs, better serving their geographically-dispersed audience, and communicating their many successes.
Since the launch, I’ve continued to work with them on e-newsletters and other projects that are building off of the foundation established by the website.
REAP: The Renewable Energy Alaska Project
www.REAlaska.org | 2009
REAP is a coalition of stakeholders working to facilitate the development of renewable energy. They needed on online presence that clearly illuminated the Project for what it is – the leading voice and resource at the epicenter of Alaska’s movement. This project was a collaboration with Sini Salminen, who provided the visual creative.
Unlike their previous website vendors, we sat down with the REAP team and learned about their priorities, strengths and opportunities – and were thus able to craft and implement a solid strategy. We succeeded in balancing many levels of messages and information, including a news blog and an events calendar.
Alaska Design Forum
AlaskaDesignForum.org | 2009
The Alaska Design Forum presents lectures and programs that aim to expand horizons and introduce ideas for art and architecture. In the summer of 2009, I joined the Forum's board of directors.
I created this site to better communicate Forum events, as well as share the rich history and accomplishments of this all-volunteer organization.
This site is also optimized for mobile devices.
Taste Of Mardi Gras
TasteOfMardiGras.org | 2009
This annual fundraising event began after Hurricane Katrina, when local chefs & restaurants donated their time & talents to raise money for the American Red Cross of Alaska. In 2009, the event transitioned from an indoor event to an outdoors street party.
As a volunteer, I created this website to better market the event to both sponsors and the public. Attendance tripled, and everyone involved – volunteers, chefs, sponsors, attendees and Red Cross staff – are looking forward to 2010.
FREEZE
www.FreezeProject.org | 2009
FREEZE was a month-long celebration of “life in the North” that took place during January 2009. It consisted of many events – lectures, workshops, performances, movies, family activities – in addition to the creation and display of 14 large-scale installations on the Anchorage Park Strip.
I worked with the director to create a website that clarified the many FREEZE offerings, and served as the communications hub. The opening of the installations drew over a thousand spectators (and in some cases, participants).
The interface design was based on the graphic identity work of Karen Larsen.
ROPE - Rural Outreach Program for Entrepreneurs
www.AlaskaROPE.org | 2008
ROPE was established in 2008 as a program of the Alaska Small Business Development Center, to assist Southeast Alaskans with starting businesses. I worked with ROPE staff to create an inaugural site that energized and earned trust from both their client and peer demographics.
ROPE continues to grow, and has since been expanded to include South West Alaska.
Bettisworth North
www.BettisworthNorth.com | 2007
In early 2007, Bettisworth North Architects and Planners re-branded themselves, and needed a new & expanded website to align with their new identity. The website I provided was initially intended to be temporary, but soon became embraced as the permanent solution. The design boasts a tight structure along with a clear and clean interface.
McCool Carlson Green
www.MCGAlaska.com | 2004
McCool Carlson Green approached me with an intriguing vision: they wanted a website that was composed of unfolding nodes of information, presented with a sophisticated level of animation and interactivity.
We worked together to develop the “red box” concept. More than five years later, the site remains pleasing and informative. Of particular interest is the portfolio, which displays multiple levels of information in a highly interactive experience.
Anchorage Park Foundation
www.AnchorageParkFoundation.org | 2004
I worked with the Anchorage Park Foundation from it’s inception in 2004, creating it’s first and only website. In that time, the Foundation has raised over $17 million and has helped rally an annual average of 80,000 volunteer hours.
Most websites show their age within 3 years or so, and the longevity of this site is testimony to the solid interface and technical foundation that has accommodated over five years of growth. The design also included the “hanging leaf” theme that has since become part of the Foundation’s graphic identity.