A solid, useful information structure allows users to find their pathway to knowledge,
and it presents the owner of the site as a qualified entity within their industry.
Often overlooked or de-emphasized, this is the first step to a successful project.
DESIGN USABILITY
Clean, efficient and intuitive navigation systems give users a sense of comfort and
place within a website or application. A user shouldn't have to devote energy to
navigation, and should never feel 'lost'. And when a user finds what they're looking
for, the path to it should feel completely obvious. Integrity is built upon fulfilled
expectations.
DESIGN ENGINEERING
Functionally robust and responsive code maximizes the user's experience. Code
should be handwritten and modularized for eased maintenance and minimized
download. Knowledge of various scripting languages can breath life into a static
design.
